You have the ideas. I make them real.

GoDaddy Poynt needed a comprehensive B2B brand system and marketing materials to position their point-of-sale solutions in a competitive market.

Created brand campaign ads for the Poynt POS product line, developing B2B brand guidelines, CGI product renders, lifestyle photography direction, and multi-channel ad campaigns. Built a cohesive visual system for POS hardware marketing across digital and print channels.

Over 70,000 B2B device orders in 2022. Key role in securing a multimillion-dollar deal with FIS Worldpay. Hit 25% of the annual target for Apple Tap to Pay in the first month. 28.5% growth in B2C sales for the Poynt Smart Terminal. Contributed to $26 billion in gross merchandise volume (+21% YoY). Helped GoDaddy achieve over $1 billion in quarterly revenue for the first time in 2021.

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Art Director

GoDaddy Pro

GoDaddy Pro needed to reach web designers, developers, and agencies managing multiple client websites. The platform offered powerful tools for project management, client collaboration, and site monitoring—but awareness among web professionals was low.

Helped launch GoDaddy Pro by creating videos and short content showcasing the product's features. Worked on brand identity and crafted paid social ads with other art directors and copywriters to boost awareness and engagement among web professionals.

Workflow Builder / AI Ops

1.5M+ Pros in GoDaddy's base by 2021 Q4. 37% faster server response. 6% increase in renewal rates.

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Runway Mockup Generator

Creating product mockups for magazine marketing was painfully manual. Designers were spending hours placing covers into lifestyle scenes.

Built a Runway Workflow that takes a single magazine cover and automatically generates 10 different lifestyle mockups. Outputs both 9x16 and 16x9 formats with space left for copy and CTAs.

One cover in, 20 lifestyle mockups out. Half-day task now takes minutes.

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Photographer / Director

Various Clients

Brands needed authentic visual content that captured their essence and connected with audiences, moving beyond generic stock imagery.

Directed and executed product photography, lifestyle shoots, and brand campaigns. Created cohesive visual narratives that align with brand positioning and marketing goals.

Product photography, lifestyle shoots, brand campaigns. Visual content that tells stories and converts.

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Director / Editor

Entrepreneurial Ventures

Local entrepreneurs and small businesses needed professional brand films to tell their stories and connect with customers, but lacked the budget for large production agencies.

Partnered with small business owners to understand their vision and craft compelling brand stories. Handled end-to-end video production from concept development through final delivery—directing talent, managing shoots, and executing post-production including editing, color grading, and motion graphics.