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Creative Technologist & Data Scientist

You have the ideas.I build the machine.

Most AI stops at the demo. I build the kind that runs every day, on its own.

GoDaddy
GoDaddy Pro
Reader's Digest
Taste of Home
Family Handyman
Birds & Blooms
Phoenix Suns
The Pet Collective
FailArmy
People Are Awesome
Media Temple
Sucuri
Poynt
WeatherSpy
AZPI
Wonderspaces
WordCamp
LDCRS

About

16+Years in the industry

I started at GoDaddy, pulling malware off hacked websites and running security audits. Unglamorous work. It also teaches you how things break when they are live, not how they break in a demo.

Then I moved into design, and ended up running a team of eight plus three outside agencies. Campaigns, photography, video, print.

Now I build AI tools at Trusted Media Brands. The two halves aren't separate. I know what holds up under a real deadline because I spent years keeping other people's servers online.

How I Work

Anyone can get AI to do something once. I build the version that does it every day, and still works at 2am when nobody's watching.

The Difference

A demo ends when you close the laptop. A real system doesn't.

01

Frame the problem

Start with the decision that has to change, not the technology. What's broken, and how we'll both know when it's fixed. Most AI projects die right here.

02

Dig into the data

Your real data, not the tidy sample a demo runs on. The thing that decides the whole design is always hiding in the records nobody checked.

03

Build the thing

Something that works once on my laptop isn't a system. It becomes one when it runs on its own, survives messy input, and tells you the moment it breaks.

04

Ship it and walk away

It has to keep running without me. Secure, monitored, hands off. If I'm the reason it still works, I built it wrong.

Projects

Experience

2026-Present

Creative Technologist & Data Scientist

Trusted Media Brands

Runs brand creative and builds the internal AI tools across the whole TMB portfolio, from Reader's Digest and Taste of Home to FailArmy and The Pet Collective.

  • Leads the creative team behind every TMB brand's marketing: designers, a photographer, and copywriters across the US and India, handling 600+ digital and 500+ print requests a year.
  • Builds and runs the internal AI tools and data products, from first prototype to production.
  • Works with the data, engineering, and product teams to turn automation ideas into tools people actually use, then measures whether they worked.
  • Teaches the rest of the company to use AI day to day, technical and non-technical alike.

2023-2026

Senior Art Director

Trusted Media Brands

Promoted to Creative Technologist & Data Scientist in March 2026.

  • Set the visual direction for TMB's brands and led the marketing design department across digital, print, social, and streaming.
  • Mentored the design team and set creative direction across photography, typography, and campaign work.
  • Rebuilt how the team worked and brought AI into daily production, which is what led to the technologist role.

2019-2023

Art Director

GoDaddy

Tempe, AZ.

  • Directed the B2B brand system and CGI product renders for the Poynt POS line: 70,000+ device orders in 2022 and a role in a multimillion-dollar FIS Worldpay deal.
  • Hit 25% of the annual Apple Tap to Pay target in the first month on the market and drove 28.5% B2C growth on the Poynt Smart Terminal.
  • Helped launch GoDaddy Pro through video, brand identity, and paid social: 1.5M+ Pros in the base by Q4 2021.
  • Built the creative process the marketing team ran on, through the years GoDaddy grew into its first $1B+ quarter.

2017-2019

Brand Designer

GoDaddy

Tempe, AZ.

  • Designed brand campaigns and marketing materials across digital channels.
  • Worked with product and marketing on visual strategy and design systems.

2010-2019

Technical Support, Web Administration & Security

GoDaddy

Tempe, AZ.

  • Managed servers, fixed what broke, and pulled malware off hacked sites.
  • Ran security audits and threat detection. It is still the reason I know how things break.

Tools

  • Claude
  • Claude Code
  • Claude Design
  • Cursor
  • ChatGPT
  • Gemini
  • GPT Image 2
  • Nano Banana Pro
  • Nano Banana 2
  • Seedance 2.0
  • Midjourney
  • Runway ML
  • Adobe Firefly
  • ElevenLabs
  • Higgsfield
  • Kie.ai
  • v0.dev
  • Python
  • SQL
  • JupyterLab
  • BigQuery
  • dbt
  • CLIP
  • Embeddings & Vector Search
  • Google Cloud Platform
  • Eventarc
  • Cloud Run
  • Cloud Storage
  • Identity-Aware Proxy
  • Permutive
  • Supabase
  • Firebase
  • Vercel
  • AWS
  • DigitalOcean
  • TypeScript
  • Python
  • React
  • Next.js
  • SwiftUI
  • Stripe
  • RevenueCat
  • WordPress
  • Figma
  • Photoshop
  • Illustrator
  • Lightroom
  • Premiere Pro
  • After Effects
  • DaVinci Resolve
  • Microsoft Teams
  • Orange Logic
  • Woodwing
  • Zeta
  • Getty
  • Adobe Stock
  • Printify
  • Etsy
  • Sellfy
  • Pixieset
  • GoDaddy

Practice

AI EngineeringAI IntegrationInternal AI ToolsData ScienceCreative TechnologyFull-Stack DevelopmentPrompt EngineeringWorkflow AutomationProcess OptimizationRapid PrototypingExploratory AnalysisModel Evaluation
Art DirectionCreative DirectionCreative StrategyCreative OperationsBrand StrategyBrand IdentityBrand & AdvertisingCampaign DevelopmentVisual DesignTypographyPhotographyVideographyVideo ProductionVideo EditingMotion GraphicsAnimationColor GradingStoryboardingEmail MarketingSocial MediaPaid MediaTeam Leadership

FAQ

Who is Brian Bautista?

I'm Brian Bautista, a Creative Technologist and Data Scientist at Trusted Media Brands, based in Mesa, Arizona. I build AI tools and automation on Google Cloud. Before that I spent thirteen years at GoDaddy, moving from server administration and website security into art direction and creative leadership. I have run the servers and I have run the creative team.

What is an AI Creative Strategist, and is that what Brian does?

It is someone who works out where AI actually belongs in a company's day-to-day work and then builds it, instead of demoing what AI could do in theory. That is the job I do, whatever it gets called: my title is Creative Technologist and Data Scientist, and the same work is advertised as AI Engineer, AI Creative Strategist, or Forward Deployed Engineer. In practice it means tools creative teams use every day, like the automation that carries thirteen magazine brands from a dropped file to a published cover. I was a Senior Art Director before this, which is why the tools land with the people who have to use them.

Does Brian write the code, or direct other people who do?

I write it. The AI builds on this site (the magazine cover pipeline, StockPull, the analytics dashboard, the OneLapse timelapse app, the Starrd video generator, the AI art print pipeline) were designed, built, and deployed by me, several of them end to end as independent products. I also run the creative team behind every Trusted Media Brands title, so I know what a team will and won't actually adopt.

How is this different from just using ChatGPT?

ChatGPT gives you an answer once. I build the system that does it every day with nobody driving: error handling, an approval step where a human should sign off, a cost you can predict, and an owner when it breaks. Every AI system on this site is running in production with real users, not sitting on a laptop as a demo.

What does the data science side actually look like?

It is the half of the job that happens before anything gets built: framing the decision, finding where the data really lives, and settling what "better" means as a number. In practice that has meant a CLIP visual-scoring layer that ranks StockPull's image search on what a photo looks like rather than how it was tagged, and replacing a paid Supermetrics subscription with BigQuery and dbt so the team owns its own numbers. A model earns its place or it does not ship.

Is Brian available for work?

Yes. I'm open to full-time roles (Forward Deployed Engineer, Creative Technologist, AI Engineer, AI Creative Strategist) and I take on project work for small businesses and teams alongside it. The fastest way to reach me is [email protected].

Can Brian help a small business, or only big companies?

Both. Alongside the internal AI tools I build at Trusted Media Brands, I take on project work for small businesses: automating the process that eats someone's whole week, building the internal tool nobody sells off the shelf, and brand, video, and photography work. I have been making brand films for local business owners since 2019. The fastest way to start is [email protected].

What does it cost to work with Brian Bautista?

I price work per project, and quote it after a conversation about what the project involves. There is no public rate card, because the work ranges from a Google Cloud automation to a brand film and those are not the same job. The way to start is to email [email protected] and say what you need done.

What is Brian's technical stack?

Google Cloud is the center of it: Eventarc, Cloud Run, and Cloud Storage for the automation, BigQuery and dbt for the data, and Python for the analysis. On top of that, Next.js, TypeScript, React, Supabase, and Stripe for the products, and Claude, GPT, CLIP, and a rotating set of image and video models for the AI. I work in the Adobe stack too, from the art-direction half of my career.

Contact

A job, a project, or something you need built. I read every message myself.