As an Art Director at Trusted Media Brands, and with experience crafting visual identities at GoDaddy, I lead a talented team, combining art and marketing to create designs and campaigns that truly resonate. From email content to dynamic ads, I ensure our brand stays fresh and impactful. Below are some of my favorite projects that showcase my passion and expertise in making brands stand out.


Product Design & Campaigns


GoDaddy Poynt


GoDaddy Poynt, launched in 2021, makes it easy for small business owners to process payments, whether they’re on the move or in-store. With mobile terminals and a smart terminal, managing sales is simple. Integrated with GoDaddy's Commerce platform, all sales data is kept in one spot. From online stores to pop-up shops, GoDaddy covers it all, and with the lowest fees in the industry, business owners keep more of their profits.


Campaign Launch Results:

  • Over 70,000 B2B device orders in 2022.
  • Key role in securing a multimillion-dollar deal with FIS Worldpay.
  • Hit 25% of the annual target for Apple Tap to Pay in the first month (April 2023).
  • 28.5% growth in B2C sales for the Poynt Smart Terminal (2022 vs. YTD April 2023).
  • Contributed to $26 billion in gross merchandise volume (+21% YoY).
  • Helped GoDaddy achieve over $1 billion in quarterly revenue for the first time in 2021.
Payment terminal displaying contactless card transaction with GoDaddy Poynt branding.
Modern point of sale device showing payment interface on dark background with GoDaddy Poynt branding.
GoDaddy Poynt payment device displayed with minimalist design on marble surface.
Merchant using GoDaddy Poynt payment system at a retail counter.
Magazine mockup showing point of sale software with mobile payment device against gray background.
Dark themed point of sale marketing image showing payment device with blue screen interface.
Point of sale terminal setup with payment device and athletic shoes on retail counter.
Mobile point of sale device displaying GoDaddy Poynt interface with teal icons on black background.
Open magazine spread displaying point of sale marketing materials with black text and retail imagery.
Rolled magazine mockup featuring point of sale technology content in modern design layout.
Mobile app interface for point of sale system shown with pastry and modern design elements.
Retail counter displaying payment terminal and athletic footwear with branded text overlay.

GoDaddy Pro


GoDaddy Pro is a suite of tools and resources designed specifically for web designers, developers, and agencies who manage multiple websites. It offers features like project management, client collaboration, and site monitoring, all in one place. With GoDaddy Pro, users can streamline their workflow, manage client websites more efficiently, and access premium support. It’s tailored to help professionals save time and deliver better results for their clients.


  • 1.5 million Pros in GoDaddy base as of 2021 Q4
  • 37% improvement in server response times since 2021 Q2
  • 6% increase in renewal rates since 2021 Q2
  • In 2023, launched a Hub homepage redesign to simplify site navigation for Pros, and brought increased awareness to critical Hub features
  • Delivered bulk management, a cloning tool, and a file manager
  • Migrated hosting infrastructure to updated platform that is newer, faster, and easier to develop on

I helped launch GoDaddy Pro by creating videos and short content that showcased the product's features. I also worked on the brand identity and crafted paid social ads with other art directors and copywriters to boost awareness and engagement among web professionals.

Brand & Advertising


At GoDaddy, I created and managed ad campaigns to promote the brand. I worked with copywriters to design ads that showcased their strengths. I teamed up with marketing and design to ensure the ads were effective on social media, launched smoothly, and drove engagement and sales. I can share other samples of my work from Trusted Media Brands upon request.

Black and white design with flowing wavy lines and text 'Creative Examples' on dark background.
Collection of brand marketing materials including posters, billboards and digital displays with modern design.
Modern photography collage design with stylized text and portrait images.
Three colorful portrait photos showcasing diverse creators against contrasting backgrounds.
Digital tablet showing plant product listings with floating design elements.
Mobile phone displaying business website with Microsoft integration and cloud service icons.
A dark themed logo design for 'The Hub Updates' with colorful circular icons and text in a circular arrangement.
Advertisement for GoDaddy Pro VPS hosting services in industrial setting.
WordPress security checklist interface on yellow background showing plugin updates and SSL installation status.
GoDaddy promotional ad offering 50% off website security during Cybersecurity Awareness Month.
Split image showing web professionals working on computers in business settings.
Bold yellow advertisement for GoDaddy Pro and WooCommerce payment processing.
Clean interface showing product management dashboard with plant items for sale.
GoDaddy advertisement showing white sneaker and online store interface for tech support services.
E-commerce website mockup displaying shoe products with dynamic black and white design.
GoDaddy ad featuring potted plants in wooden vases with order fulfillment interface showcasing business growth.
GoDaddy Pro WooCommerce marketing design showing e-commerce interface on turquoise background.
Three colorful circular and square icons featuring drink, conversation, and hand-drawn designs.
Simple illustration of SEO expert with laptop offering website ranking services.
Minimalist website builder interface showcasing an e-commerce store design with pottery products.

Brands I've worked with...

GoDaddy logo in black against white background.
The Pet Collective logo in black text with simple cat icon design.
Reader's Digest magazine logo in classic serif font on black background.
Taste of Home culinary brand logo in elegant serif typeface.
Bold FAILARMY wordmark logo with registered trademark symbol in dark grey.

Brands I've worked with...

Birds & Blooms magazine logo in sophisticated serif font on black background.
Family Handyman magazine logo in casual serif typography on black background.
Phoenix Suns NBA team logo featuring a basketball with sun rays in dark grey.
MT media brand logo in lowercase letters enclosed in parentheses on black background.
Grey logo design for 'People Are Awesome' brand featuring a triangular icon with text.

Brands I've worked with...

Minimalist dark grey Sucuri logo with hexagonal geometric design.
Simple grey Pagely wordmark logo with registered trademark symbol.
Modern Poynt logo design with circular icon and sans-serif text.
WeatherSpy logo in dark gray text with a curved line element on black background.
ManageWP logo with mountain icon and text in dark gray on black background.

Brands I've worked with...

WordCamp logo with WordPress icon in dark gray on black background.
GoDaddy Pro logo with heart icon in dark gray on black background.
Wonderspaces logo in minimalist black text against white background.
Minimalist outline of Arizona state shape with AZP text in dark gray.
LDCRS logo with geometric owl-like design in dark gray on black background.

“Creativity involves breaking out of established patterns in order to look at things in a different way.”