As an Art Director at Trusted Media Brands, and with experience crafting visual identities at GoDaddy, I lead a talented team, combining art and marketing to create designs and campaigns that truly resonate. From email content to dynamic ads, I ensure our brand stays fresh and impactful. Below are some of my favorite projects that showcase my passion and expertise in making brands stand out.

Product Design & Campaigns

GoDaddy Poynt

GoDaddy Poynt, launched in 2021, makes it easy for small business owners to process payments, whether they’re on the move or in-store. With mobile terminals and a smart terminal, managing sales is simple. Integrated with GoDaddy's Commerce platform, all sales data is kept in one spot. From online stores to pop-up shops, GoDaddy covers it all, and with the lowest fees in the industry, business owners keep more of their profits.

Campaign Launch Results:

Over 70,000 B2B device orders in 2022.
Key role in securing a multimillion-dollar deal with FIS Worldpay.
Hit 25% of the annual target for Apple Tap to Pay in the first month (April 2023).
28.5% growth in B2C sales for the Poynt Smart Terminal (2022 vs. YTD April 2023).
Contributed to $26 billion in gross merchandise volume (+21% YoY).
Helped GoDaddy achieve over $1 billion in quarterly revenue for the first time in 2021.

GoDaddy Pro

GoDaddy Pro is a suite of tools and resources designed specifically for web designers, developers, and agencies who manage multiple websites. It offers features like project management, client collaboration, and site monitoring, all in one place. With GoDaddy Pro, users can streamline their workflow, manage client websites more efficiently, and access premium support. It’s tailored to help professionals save time and deliver better results for their clients.

1.5 million Pros in GoDaddy base as of 2021 Q4
37% improvement in server response times since 2021 Q2
6% increase in renewal rates since 2021 Q2
In 2023, launched a Hub homepage redesign to simplify site navigation for Pros, and brought increased awareness to critical Hub features
Delivered bulk management, a cloning tool, and a file manager
Migrated hosting infrastructure to updated platform that is newer, faster, and easier to develop on

I helped launch GoDaddy Pro by creating videos and short content that showcased the product's features. I also worked on the brand identity and crafted paid social ads with other art directors and copywriters to boost awareness and engagement among web professionals.

Brand & Advertising

At GoDaddy, I created and managed ad campaigns to promote the brand. I worked with copywriters to design ads that showcased their strengths. I teamed up with marketing and design to ensure the ads were effective on social media, launched smoothly, and drove engagement and sales. I can share other samples of my work from Trusted Media Brands upon request.